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    Trusted Business Advisors providing support, mentoring, clarity and guidance

team

The SB Productivity Alliance Team consists of highly experienced senior people with the depth, range of expertise, complimentary skills and sectoral experience to advise, challenge and support clients. We are led by our four Partners: 

 Peter Cronin, Partner 

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Peter has over 20 years of business and personal development training experience. He is a business generalist providing solid advice on strategy, structure, systems, finance and health & safety to Business Owners across all sectors.

He is involved in Mentoring and Business Coaching and is Managing Director of the Alaymont International group of companies.

Alaymont is a growing Training organisation delivering programmes on business, finance, communication, facilitation, leadership, management & tendering.

Peter has since 2000 mentored 100 individual start-ups per year with an exceptionally high success rate.  

 Michael Horgan, Partner 

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Michael specialises in business start-up and development, focusing on sales, marketing, strategic operations, customer care and retention.

His early career spanned the Irish Goods Council, 3M and Univar where he gained extensive experience in developing new product lines and evolving existing ones. This included management of a sales team, development and delivery of business plans and setting up and running new business lines.

He spent the last 10 years in Rehab Enterprises as Business Development Manager and as Director of Enterprises 2007-2011.

During his time with Rehab he had strategic senior management responsibility for the waste recycling, retail and manufacturing sectors and was responsible for the successful start-up and management of Rehab’s new business units.

 Howard Kent, Partner 

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Howard has over 30 years experience in the services sector with key expertise in strategic review and planning, business development, sales, customer insight, brand development and marketing.

He was co-founder and director of BFK, one of Ireland's largest brand consultancies.

He has played a key role in the formation, development and expansion of a number of successful businesses and projects across a range of sectors including FMCG, manufacturing, technology, services, retail, leisure, tourism and semi-state.

Howard joined the SB Productivity Programme at the outset in 2006 and is responsible for its Operations and Client Development.

He has successfully delivered the programme to over 30 companies.

 Nicholas Martin, Partner 

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Nicky specialises in finance, strategic planning, change management and corporate governance. He facilitates client development and growth with a core empathy for the specific strategic needs and sensitivities of SME Business Owners and their management team.

He has supported many SME's though their start up phase in business plan development, identifying investment requirements and sourcing grants, investor and banking support.

He has over 30 years’ experience as a professional advisor including Senior Manager of Small Businesses in a big 4 accountancy practice; Local Enterprise Development Officer; Business and Management Programme Author, Developer, Lecturer and Trainer for FÁS, DSFA and County Enterprise Boards.

Nicky developed the SB Productivity Programme in 2006 and is responsible for its ongoing development, on-line tool upgrades and their implementation.